Mazi

Launching an exec search firm with the best index of People People. MAZI is a high-end Chief People Officer exec search firm with a reputation for its network and strength of relationships. Using the concept of index cards, we created a brand that was modern enough to fit in with its scaleup clients, but had the elegance and professionalism of a traditional service business. The brandmark distills unity and collective growth into a visual metaphor. Its circular design of interlocking 'M' shapes evokes hands joining in collaboration.