La Giostrina

Launching a kid’s clothing rental brand for parents who value life’s luxuries and the planet. This concept captures the boundless creativity and imagination inherent in every child. The message is clear: La Giostrina provides whatever your child needs — it’s beautiful, evolving, imaginative, boundless, innocent, magical. Inspired by high-fashion women’s labels and the timeless craftsmanship of Italian heritage brands, the identity balances sophistication with sustainability.