Peachies

A playful yet purposeful packaging identity for a nappy brand that does things differently. Designed with sustainability at its core, the mailer box is crafted from responsibly sourced materials and wrapped in witty, conversational copy that turns the everyday into a moment of joy. From the cheeky messaging on the bottom of the box to the reassuring tone inside, every detail reinforces Peachies’ fresh take on nappies—better for baby, better for the planet.